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Frequently Asked Questions
What does "Program Setup" mean?
ClearAction provides client executives with case studies and templates that aid selection of the best solutions for the client's current and anticipated situations. Clients learn the advantages and limitations of various methodologies available and how to implement them and/or identify and leverage external providers.
What does "ClearAction" mean?
The guiding philosophy of ClearAction is to provide client executives with clear insights needed to quickly take action in improving their customer equity. Wastes are avoided regarding time, resources, morale, and credibility by getting it right the first time. Every Customer Advocacy program is designed to be actionable, with required elements in place from the start to ensure closed loop actions.
Who does ClearAction work with in client companies?
Since most Customer Advocacy (CEM) methodologies require cross-functional buy-in and coordination, ClearAction generally works with directors and vice presidents.
Does ClearAction specialize in CRM or Web 2.0, or other technologies?
ClearAction specializes in concisely conveying the advantages and limitations of a broad spectrum of available methodologies, whether technology-based, process-based, or people-based.
We are already working with vendor(s) for customer references, surveys, and/or loyalty programs; what value can ClearAction add?
ClearAction augments what clients are currently doing by helping them see Customer Experience Management more broadly. You can expand your Customer Advocacy efforts with them ... or in-house ... through the insights offered by ClearAction.
Does ClearAction design or conduct surveys?
No, ClearAction provides clients with requisite background knowledge to determine their needs and wishes regarding the survey depth and breadth appropriate to their current and anticipated situations.
Does ClearAction have preferred vendors for program implementation?
No, ClearAction is entirely neutral regarding client choices of vendors for customer program implementation.
Does ClearAction conduct data analyses?
ClearAction works closely with client executives and analysts to gain a general understanding of business drivers, but more importantly, to help them set up ongoing capability to monitor and act on critical data.
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